Privacy Policy

EFFECTIVE DATE: [June 24, 2022]

This policy (the “Privacy Policy) describes how Uvalde Moving Forward (including its subsidiaries and affiliated companies, agents, collectively, “we,” “us,” or “our”) collects, uses, maintains, and discloses (“Process”) information, including personally identifiable information ( “Personal Information” or “Personal Data”) about users of our websites, mobile applications or other online services (“Services”), and how we Process information when you interact with us offline, including, for example information from donors, volunteers, and other constituents.
By using or accessing the Services in any manner, you acknowledge the practices and policies outlined in this Privacy Policy. If you do not want information about you used as described in this Privacy Policy, please do not access or use the Services.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. We may also provide you with additional notice (such as by adding a statement to the Services or sending you a notification), in connection with making material changes to this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.


Information You Provide to Us

We collect information you provide directly to us, for example, when you create a profile, sign up for a newsletter, or make a donation. This includes, for example:

  • Name
  • Postal address
  • Telephone number
  • Email address
  • Credit and debit card number (such as for donations)
  • Any information you choose to include in communications with us

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third-party operating any site or service to which the Services link or which link to the Services. The inclusion of a link on or to the Services does not imply endorsement of the linked site or service by us or by our affiliates.

Please note that we are not responsible for the collection, use, and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer.

How We May Use Personal Information

We may use Personal Information:

  • To respond to your inquiries and fulfill your requests, such as to send you newsletters, announcements, or notifications.
  • To send administrative information to you such as information regarding the Services and changes to our terms, conditions, and policies, as well as to complete your donation, including to process your payments, communicate with you regarding your donation, and provide you with related customer service.
  • To tailor your interactions through our Services.
  • To send you information that we believe may be of interest to you, which may be personalized and tailored.
  • To facilitate social sharing functionality.
  • For our business purposes, such as analytics, data analysis; audits; fraud monitoring and prevention; enhancing, improving, or modifying our products and services; identifying usage trends; determining the effectiveness of our promotional campaigns; and operating and expanding our business activities.
  • To confirm your age and identity.
  • To de-identify and aggregate information. Once de-identified and aggregated (for example, we may aggregate Personal Information to calculate the percentage of our users who have a particular telephone area code), it is no longer Personal information. Such de-identified and/or aggregated information which does not identify individuals is not subject to this Privacy Policy.
  • As we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

How Personal Information May Be Disclosed

Your Personal Information may be disclosed:

  • To our third-party service providers who provide services such as website hosting, data analysis, payment processing, information technology and related infrastructure provision, customer service, email delivery, text messaging, auditing, and other services.
  • By you, when you post a review or when you post on message boards, chat, profile pages, blogs, or other services to which you are able to print or post information and materials. Please note that any information you post or disclose through these services will become public and may be available to other users of the Services and to the general public. We urge you to be very careful when deciding to disclose any information on such services.
  • To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
  • To subsidiary and affiliated entities that we control, that control us, or that are under common control with us.
  • As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
  • Any additional disclosures for which you provide consent.

Advertising and Analytics

We may engage others to provide analytics services across the web. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Company and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

How We May Collect Other Information

We and our third-party service providers may automatically collect information about your interactions with us or our Services (“Other Information”), including:

    • Browser and device information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as the app) you are using. We use this information to ensure that the Services function properly.
    • Services usage data derived from cookies and similar technologies. We may use cookies, web beacons/clear gifs, and other similar technologies. Cookies are pieces of information stored directly on the computer or device that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to recognize your computer when you return to the Services, to facilitate navigation, to display information more effectively, and to personalize your experience while using the Services. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. We may also use cookies in online advertising to track responses to our advertisements. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. We do not track your use of third-party websites or services.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a cookie (or cookies) from a particular site. Some newer web browsers incorporate “Do Not Track” features. Currently, no industry standard exists for handling “Do Not Track” requests, therefore at this time, our websites may not respond to “Do Not Track” requests or headers from these browsers.

  • IP Address: Your IP address is a number that is automatically assigned to the computer that you are using by your Internet service provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as identifying your general location, calculating usage levels, helping diagnose server problems, and administering the Services.

How We May Use and Disclose Other Information

We may use and disclose Other Information for any legal purpose, including to analyze and improve your experience with us, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use it for all the purposes for which we use and disclose Personal Information as described in this Privacy Policy.

In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

We also use Other Information to protect our site from fraud and abuse. We have implemented reCAPTCHA Enterprise on our site and our use of reCAPTCHA Enterprise is subject to Google’s Privacy Policy and Terms of Use. reCAPTCHA Enterprise is only used to fight spam and abuse on our site, and not for other purposes.

Information Collected From Third Parties

We obtain information from other sources. For example, we may collect information from identity verification services, advertising networks, data analytics providers, and mailing list providers. Certain information may be collected when you use social media and other similar technologies, for example, when you use one of our hashtags, like us, or otherwise interact with us through social media platforms. We will use this information in accordance with this Privacy Policy.

Purpose of Donations

The purpose of the donations submitted through our Services is to build a new elementary school campus or to otherwise support the Uvalde educational initiatives. By donating through our Services, you acknowledge that you understand and agree with this donation purpose. In the event we are unable to use your donation for this purpose, we will communicate about an alternative, related purpose for which the donation would be used.


We seek to use reasonable physical, technical, and administrative measures designed to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of the Personal Information and you acknowledge and agree that you transmit it to us at your own risk. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contacting Us” section below.


Your Choices Regarding Our Use of Your Personal Information
We give you choices regarding our use of your Personal Information for certain communication purposes. You can always choose not to provide information, even though it might be needed to make a donation or to take advantage of certain features within the Services.

How You Request Modification or Removal of Your Personal Information

If you would like to modify or request removal of the Personal Information that you have provided to us, you may contact us directly at [email protected] and/or number listed below. In your request, please make clear what Personal Information you would like to have modified or removed, or otherwise let us know what limitations you would like to put on our use of it.

For your protection, we may only implement requests with respect to the Personal Information associated with the particular email address or mobile number that you use to send us your request, and we may need to verify your identity before implementing your request.

We will try to comply with your request as soon as reasonably practicable. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion, or if required by law. There may also be residual information that will remain within our databases and other records, which will not be removed.


The Services are not directed to individuals under the age of thirteen (13), and we request that these individuals not provide Personal Information through the Services.


We may change this Privacy Policy. The beginning of this Privacy Policy will indicate when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy.


If you have any questions about this Privacy Policy, please contact us by email at [email protected], by phone at 1-830-278-6655, or by postal mail at:

PO Box 106
Uvalde, TX 78801

Because email communications are not always secure, please do not include credit card information or other sensitive information in your emails to us.

Sign Up

Sign up to receive email updates about our work and the new school.

"*" indicates required fields